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To celebrate the launch of Lee Broom’s debut collection of vases, for one week only during The London Design Festival, his flagship store will become ‘The Flower Shop’ at his Shoreditch showroom, which he will transform to look like a flower shop during the city’s design festival.
Available exclusively at the store, the ‘Podium’ vases will take centre stage in an immersive floral display throughout the store which will be completely re-designed for the event.
The Podium vases play with the sculptural quality of balance and asymmetric silhouettes. Combining heavy weight marble with transparent glass, the collection continues Broom’s fascination with opposing materials brought together to create playful yet elegant pieces. The three glass vessel shapes are interchangeable between either the round white or black square marble base and can be selected in the desired combination.
Following the success of his recent award winning Milan show ‘The Department Store’, Lee Broom will also be presenting his new 25 piece collection for the first time in London design festival 2015. Furniture, lighting and accessories will be presented in glass display cases and on marble plinths surrounded by a sweeping display of fresh flowers inspired by Broom’s collections.
In the basement of The Flower Shop will be The Flower Shop Kitchen where acclaimed food writer Pip McCormac will be creating edible floral treats from his book ‘The Herb & Flower Cookbook’ during the week.
The Lee Broom brand continues to grow with 2015 being a catalyst year. The launch of The Department Store, Lee Broom’s largest and most ambitious collection to date, was one of the most talked-about and critically acclaimed collections in Milan and named by The Milano Design Awards as one of the top 15 exhibitions during Salone this year.