Joel Hoff new rotating table lamp on exhibition at London Design Festival 2015

The designer of Joel Hoff has partnered with the Wrong for Hay design brand at London Design Festival 2015, to shed a light hay can be adjusted. To turn on the lamp presents a globe shaped bulb which rests on top of a cylindrical metal base available in a choice of four finishes: black, silver, red and green.

His column-shaped base of lamp users in which the brand describes as “simple effortless” gradually can adjust the brightness of the lamp, or turn off the light. The design is a development of graduation project of light switch of the Hoff, who was the Grand Prize winner talent hay in 2014.

The Hay is a collaboration between the Danish furniture brand hay and British designer Sebastian Wrong, which released in 2013 and has expanded with parts from other designers. To turn on the lamp is on display as part of a broader display atdesignjunction, in which all brand name lighting collection is brought together for the first time in one place.

Also on the program are projects by Lars Fjetland-who recently launched a self-extinguishing candle holder for the brand-SmithMatthias, Bertjan Pot andStefan Diez. Is on display until September 27, 2015 in the large Atrium space designjunction The local College in Southampton Row, which is taking place as part of the London Design Festival 2015.

“The joy of London House idiosyncratic of evil to hay, is perfectly in evidence inside the faded Victorian grandeur of space within the College building lobby,” said in a statement. “Vaulted ceilings and a glass dome roof provide the perfect setting for an exhibition commemorating the progressive design and accessible,” they added.

The 200 first editions of the lamp will be available for visitors to buy the wrong to the Hay lighting kiosk in space. Hay has also released a series of new pieces for your wrong for hay collection at London Design Festival last year.