The trade fair 100% Design can now be proud of its central bar, projected by Studio Design UK. To create a dynamic structural coloured pavilion is now easier once there are applied material sponsors Perspex. The pavilion is located in the central space of the show, showcasing an inspiring interpretation of the creative campaign.

It’s impossible not to be rendered to the light-filled and architecturally stunning space in London’s Zone 1. Working in partnership with leading trend and branding agency WGSN, the show’s theme for 2015 is Design in Colour.

The central bar is situated in the middle of the show, in the workplace section, and it acts simultaneously as a meeting and networking space as well as an area to relax and admire the show.

The bar is integrated in the Olympia London’s magnificent architecture, where the trade fair will take pace. Playing with the movement of the sun over the Victorian glass roof, 100% Design’s theme, ‘Design in Colour’ is the starting point for 100% Design show.