It’s official: the online retailer Net-A-Porter is the Luxury Daily’s 2016 Luxury Retailer of the Year.

Their introduction of traditionally ecommerce-averse brands to an online audience captivated Luxury Daily and all its readers that decided the award based on luxury marketing efforts with impeccable strategy, tactics, creative, executive and results and purely on merit.

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“In 2016 Net-A-Porter has demonstrated strong growth by showcasing our unparalleled product offering, customer retention rate and service, and our unique content offering as not only an online luxury retailer but a media company,” said Marilyn Webber, global director of marketing at Net-A-Porter. “Our product offering in 2016 championed hero brands such as Gucci and Prada as well as a variety of new contemporary lines to appeal to a new customer base.”

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Nothing but net: Net-A-Porter convince brands that previously did not sell online and to give it a try again.

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“Our efforts to connect with our customer on a personal level and appeal to their everyday lives is integral for the growth of our business.”

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Net-A-Porter is full of design inspiration: the best and most luxury brands in the world are in the online retail store, like Fendi, Christian Louboutin or Loewe. The brand also have Porter Magazine: a fashion magazine for stylish and intelligent woman.

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“We continue to offer a vast variety of product across categories with exclusive collections, brand collaborations and a ‘wear-now, buy-now’ edit that meets our customers’ needs year round.”

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