In order to tell the story of the Claridge’s Christmas Tree 2016, is necessary to go back in time. Seven years ago a tradition was born, Claridge’s, one of UK top hotels, invites a guest to reinterpret the Christmas tree symbolizing the start of the festive season in London. The hotel’s christmas tree captures the spirit and admiration of visitors and locals alike since 2009.

The creation of the Claridge’s Christmas Tree 2016 continues a theme of collaborating between Sir Jony Ive, Chief Design Officer at Apple, and Marc Newson, one of the world’s most influential industrial designers.

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For the 2016 edition, the high-profile designers and british set designer Michael Howells have gone one step further, crafting an immersive festive installation as well, creating an unique hotel design experience! The result speaks for itself, as the festive installation’s backdrop, the four-meter high light boxes which glow with black and white photographic images of snow covered silver trees, are set on a pure, white floor.

In front of this, models of scots pine grow amongst further layers of both natural and photographic silver birch and fir trees.

The hotel design installation’s lighting is on a continuous cycle, mimicking sunrise to sunset. A young three-feet high tree grows amongst the forest as a symbol of the future. The surrounding nature rises up to a canopy of natural green pine, immersing guests into a marvelous natural, yet modern, Christmas setting.

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The Claridge’s Christmas Tree 2016 creation is a celebration to the nature pureness, layering various iterations of organic forms with technology. Sir Jony Ive and Marc Newson, the magical pair, embodied an enormous respect for tradition while recognizing the excitement about the future and things to come.

By developing this projects, Claridge‘s puts itself on the front row of the hospitality industry  by adding an creative and modern touch to Christmas Hospitality Design.

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