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The latest from high-end fragrance label Byredo is Super Cedar, a new aroma from the Swedish brand. The new scent caters to our elemental instincts, channeling one of the odors our nose can most easily recognize. Super Cedar entails a mixed bouquet of pencil shavings, log cabins and Scandinavian furniture, all characteristics that lend themselves amicably to the warm and energetic scent.
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Ben Gorham, the brand’s founder, descibres it with notes feature rose, cedar, musk and vetiver.
The subtle scent of cedar is a sort of bridge to our youth. It reminds us of hours spent idling at a school desk, our noses held up to a freshly sharpened pencil, breathing in its sharp but warm turpentine scent – even now, just one sniff of it is enough to send a rush of nostalgia to the head.
Super: From the Latin meaning to rise up and onwards, the word is used to describe a superior quality of a person or position in a hierarchy. Furthermore, it describes someone or something that is exceptional, outstanding, or noteworthy.
Cedar: Derived from the Latin “Cedrus” meaning cedar tree, it is native to the Mediterranean, Africa, Asia and the Americas, and is a large evergreen tree with horizontally-spreading branches.
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