The installations at Design Miami are always one of the fair’s main attractions. There is no lack of dramatic environments on site.
One of the trade fair’s highlights takes up residence in South Beach this year, in early December, is an interactive environment entitled “Belong. Here. Now” brought to life by Airbnb.

Aesthetically, the installation is a playful fusion of traditional architectural elements and other familiar motifs.
The goal is to provide an infinite variety of settings for people to interact in new and unexpected ways.
‘A lot of our work looks at the intersection of narrative and architecture, or how physical space and storytelling collide,’ says Stewart Hicks.
Airbnb has become a platform that, among other things, demonstrates how people live today and how they relate to their physical spaces.

The Trade Show Design Miami is characterized by its global mix of talent ranging from performance Art, Interior Design, Music, Illustration and Photography.
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‘The installation is designed for people to experience the unexpected, inviting guests to come in with a sense of discovery and leave inspired,’ says Jonathan Mildenhall, Chief Marketing Officer of Airbnb. ‘Belong. Here. Now. speaks to Airbnb’s mission to create spaces where people can belong anywhere.’