In keeping with christmas themes tradition, the façade of the most famous Parisian department store, Printemps, has been worked on its Christmas window display upon to celebrate 2015 Christmas as well as the its 150th anniversary. Inspired by a fairy tale in its honour in 1911, Printemps is bringing back its eponymous Printemps Fairy for the store’s 150th anniversary year, to put spring (‘printemps’ in French) back into Christmas. Enchanting themed christmas window display, designed by talented artists and designers have always enthralled shoppers and passersby.

Christmas Window display : Fairy Tales at Printemps

Christmas Window display : Fairy Tales at Printemps

The Printemps Christmas Fairy Tale window display at the Printemps department store was unveiled on 6th November and for the very first time all 11 window displays were animated on the Boulevard Haussmann. The highlight of the evening, apart from the festive display, was the presence of Kate Winslet, ambasaddor for Lancôme, a major brand partner for this 2015 edition, and Philippe Découflé, stage director of the window displays and façades for the Boulevard Haussmann store, as well as Paolo de Cesare, President of Printemps.

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Kate Winslet at Le Printemps

Kate Winslet at Le Printemps

“With its Christmas campaign, Printemps’ wants to maximize the impact on holiday shopping with gold-themed items that are designed exclusively for Printemps,” said Ken Morris, principal, Boston Retail Partners. “The unique anniversary items will appeal to loyal Printemps customers who are proud to be associated with the luxury brand. With Printemps Christmas window display you can take your own christmas decoration ideas! Let’s get start…

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Christmas Window display : Fairy Tales at Printemps

Christmas Window display : Fairy Tales at Printemps

Christmas Window display : Fairy Tales at Printemps

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Christmas Window display : Fairy Tales at Printemps

“With its company name representing ‘spring’ in French, the springtime theme for the Christmas fairy tale is a clever way to tie into the heritage of Printemps,” he said. “Printemps’ anniversary campaign builds upon its iconic heritage of innovation, elegance, service culture and sharing.

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