This September sees the Bulgari Hotel continue its relationship with the design world during the London Design Festival 2016. Juxtaposing calm and chaotic, Morag Myerscough & Luke Morgan have responded to the elegant and tranquil hotel lobby with a highly visible and playful disruption. What better than this? By the way, we take this opportunity to invite you to visit us at Decorex 2016 at stand G26

Best London Hotels - Bulgari Hotel London London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016 1

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Best London Hotels - Bulgari Hotel London London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016 2

 

The Sign Machine is a kinetic installation and is a response to the “crowdsourced product wall” soon to be unveiled in the Designer Maker User permanent exhibition designed by Studio Myerscough at the new home of the Design Musuem here in Kensington, opening on 24 November 2016. The machine uses some of the products from the wall and opens a dialogue between the user and the components of the structure and its surroundings. Users are able to sit in the machine and turn a series of rods to control signs that brandish bold simple messaging, causing objetcts and signs to interact with one another creating wider statements.

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Morag Myerscough & Luke Morgan collaboration for Bulgari London Hotel London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016 7

 

Morag Myerscough & Luke Morgan collaboration for Bulgari London Hotel London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016 3

 

Myerscough’s eclectic stream of work spans exhibitions, structural installations, art and design projects in public spaces, schools, hospitals in the UK and overseas and, as with all Myerscough & Morgna’s work, this project (curated by Sarah Miller and Partners) aims to build community and identity through engaging places and spaces, introducing colour and narrative to the built environment.

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General manager Sylvain Ercoli comments, “We’re vey excited to continue our relationship with the design world and present such a striking installation by Morag Myerscough and Luke Morgan during the London Design Festival 2016. This is a very important collaboration for us as it also acts as a preview for what will be our new neighbour, the Design Museum’s, permanent exhibition.

Morag Myerscough & Luke Morgan collaboration for Bulgari London Hotel London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016 5

Morag Myerscough & Luke Morgan collaboration for Bulgari London Hotel London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016Bulgari Hotel welcomes Sign Machine for London Design Festival 2016 4
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“The project is designed to encourage passersby, as well as our guests, to take part and engage with Bulgari Hotel, London in a very different and fun way”