Design news alert! Behind every successful brand there is always an incredible team. It was with this thought that BRABBU released the first episode of a series about what the brand is all about, the beginning or the”backstage” of everything, because there is a lot more to BRABBU than just the finished piece. Each episode will show the work of each department, from design to production to sales, the big team behind who idealises a new piece, who transforms it into reality and who takes it to you, with one big point in common: all a fierce personality.

Let’s start with the design department, where everything starts!

SEE ALSO: BRABBU at Moongata Awards and CASA DECOR Madrid 2017

The design department was the chosen one for the first video. It features BRABBU’s head designer while he shares with us what fierceness means to him and his daily work.

“Fierceness, for myself and the BRABBU design team, signifies the greatest challenge of our department, because every day we must study new world cultures, their ways of living and the habits of all these different cultures within the planet Earth.

We need to create a mixture of the textures, colours, odours, and how these will transpire into BRABBU’s collections. In order to create timeless pieces that will adapt to any setting, just like KOI does.

Koi is a fish from Japanese culture, that also adapts to different environments, and we try to bring that mythology to the piece, a centre table that fits well in any leisure or living room ambience, whether in a home decor or in a Hospitality Design project.”

Don’t miss this first episode:

SEE ALSO: Inside the New Le Roch Hôtel & Spa Designed by Sarah Lavoine

What do you think about this first video? What fierceness means to you? Let us know, we are curious! For more modern interior design inspiration and decorating ideas, don’t forget to visit our Pinterest and Instagram account!