Maison et Objet 2024, celebrating 30 years of French-inspired excellence in the home décor, design, and lifestyle industries, promises an immersive experience at the intersection of technology and nature. Scheduled from January 18 – 22 under the theme “Tech Eden,” the anniversary edition of Maison et Objet, created in collaboration with creative strategy agency Peclers Paris, envisions a re-enchanted future in which the domains of technology and nature coexist in harmony.
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Maison et Objet 2024: A Harmonious Fusion – Tech Eden Unveiled
Maison et Objet‘s Managing Director, Mélanie Leroy, emphasises the show’s commitment to connecting creativity, innovation, and environmental responsibility. Tech Eden delves into the intersection of technology and nature in interior design, retail, and hospitality, presenting a futuristic biophilia and a fresh kind of well-being.
A Progressive Concept: Paradise Regained
Tech Eden, created in collaboration with Peclers Paris, aims to highlight the profound evolution of science and nature’s relationship, projecting it into a sustainable and desirable future. This narrative pervades the show’s activities across various sectors, offering a vision of progress enriched by scenographic interpretations while balancing a futuristic utopia with new realities.
Soft Tech for Well-being: Blurring Boundaries
As societal tensions increase our desire for comfort in our living spaces, cutting-edge technologies respond with services inspired by nature. The “Well-Being & Beauty” sector, introduced in September 2023, features a selection that combines feel-good rituals with soft technological innovations to create a relaxing atmosphere at home.
Advances in digital technology, AI, and connected objects promote well-being by blending with our natural environment. Designers such as Jean-Louis Frechin emphasise the importance of developing sustainable and balanced solutions in the age of artificial intelligence.
Biophilic Design and Awakening: Tomorrow’s Exploration
Sensitive explorers are embracing technological advancements to create a personalised version of everyday life that combines the digital and physical worlds. Biophilic design and awakening experiments cater to a growing tribe seeking qualitative experiences with an eco-conscious component.
In hospitality venues, virtual tours, 3D augmented-reality glasses, aromatherapy, and light therapy converge to provide immersive experiences that stimulate all five human senses. Consumers of the future seek a return to a wild existence exalted by scientific progress.
Tech Eden’s Exploration: Three Areas Unveiled
The Tech Eden theme will be expressed in different locations, each expressing futuristic aesthetics, technological advances, and a return to biophilia:
- Retail Trends: The “What’s New? In Retail?” section has evolved into a think tank, showcasing new products, workshops, and conferences. Three major trends will be highlighted: sustainable minimalism, responsible brutalism, and organic fluidity.
- Home as a Soothing Cocoon: Elisabeth Leriche’s trend space “What’s New? In Decor” focuses on a new approach to interior decoration inspired by the theme of Tech Eden. As a refuge, the home employs a modular design, transforming spaces for remote work and well-being.
- Hospitality Sector: Peclers Paris introduces the “Hospitality Lab” with three biophilic escape pods: awakening, active, and regenerative. These pods represent the evolving hospitality industry, providing multisensory experiences and novel approaches to getaways.
“This anniversary edition will mark a significant development in Maison et Objet’s ability to support its customers, while also celebrating 30 years of inspiration, creativity, and closeness to its community.”
Mélanie Leroy
Tech Eden invites us into a future where technology and nature coexist, creating a haven of well-being and futuristic aesthetics, as Maison et Objet celebrates three decades of influencing the decoration, design, and lifestyle industries. The fair, showrooms, and M.O.M marketplace in Paris will be transformed into a celebration of progress and a glimpse into a re-enchanted future.
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