Pantone revealed the color for the year 2019. Living Coral was the chosen one since it can have multiple meanings related to the way humans interact as well as their connection with nature and technology. The Pantone color of 2019 was chosen under very specific parameters and it includes every field from fashion to socio-economics.
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The warmth and sense of nourishment of living coral has the power to make us feel comfortable, and adds a sense of safety and connection to other human beings. This is what Pantone had in mind when choosing a color such as this for this year.
The best thing about this color is that it is able to transmite the beauty of nature. It immeditely takes us to the beauty of coral reefs and how nature is both dangerous but also mesmerizing.
A fusion of modern life and the way we connect to others, this color is really capable of bringing foward a deep connection on society.
The fact that we live in a society that is more and more controled by technology and the fact that this same technology is driving us apart from each other, Pantone chose a color that really seeked to bring people together. And nothing unites people like comfort and nature. This color aims to create an environement around us that is both intimate and safe. Living Coral is described as “sociable and spirited”, “authentic”, “lighthearted”, but above all “optimistic” and “joyful”.
For over 20 years now, Pantone’s Color of the Year selects very carefuly the right color for the new year. They make a close study in many fields: industry, product development, purchasing, fashion, home furnishings, industrial design, packaging and graphic design. They also make sure this study includes art, fashion, design, traveling, lifestyles, nature, socio-economic conditions, materials, textures among other elements.
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