Luxury auto giant Mercedes Benz is venturing into the hospitality market in London, to reapply the current vehicle range and are aimed to attract wealthy businessmen traveling for work.

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In partnership with Fraser Suites Kensington, the designers of the Mercedes-Benz Style, have decorated six serviced apartments in Kensington, West London, opening this fall.
The 1,000-square-foot suites have all the luxuries you’d expect in this neighborhood, including magnificent, Swarovski crystal chandelier.

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Meant to give occupants “the sense of Mercedes-Benz exclusivity”, evoking modern interior design styles with metallic details, fine finishes, custom furniture and bespoke details are filtered through Benz’s mobile mentality.

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The central element of the contemporary interior design is an undulating “Black Magic Wall,” an architectural feature as sleek and shiny as an S-Class sedan. That wall is reminiscent of MB’s recent foray into luxury aircraft interiors, though the longer-haul aspects of apartment living bring the design a little more down to earth.

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The wall contains an integrated smart TV with internet connectivity, entertainment options, and plenty of Mercedes-related content provided by the Mercedes me app, just in case you like to map out your next trip or check your ride’s wiper fluid level from your sofa.

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That sofa is sculpted of silver velour, and the surround-sound audio is provided by Burmester, as it is in your car, though from a starkly rectilinear console that’s one of the true highlights of the living room design. The rest of the luxury apartment hews to Mercedes-Benz’s design philosophy of “sensual purity,” an aesthetic of clean lines, sweeping curves, and an ever-present contrast between the soft and the shiny. Lighting design echoes the headlamps of modern and classic Benzes, even the coffee table looks fast.

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Nine more Mercedes-Benz styled apartments will open next year in Singapore, and more are sure to follow in a continuing partnership between the Benz design studio and the Frasers Hospitality Group.

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It’s probably a “Home away from Home” don’t you think?