Lingerie shop innovates with a very different store

The American brand of underwear San Francisco-based True & Co decided to innovate with a mobile store that can be taken anywhere and be parked on the street.

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The truck is built with four heated dressing rooms, foldout origami doors, built-in trays to hold the assortment and seating. The 24-by-8-foot mobile shop is built of glass, wood and steel, and was custom-built by Popshopolis and designed by Spiegel Aihara Workshop and Mobile Office Architects. For the next 12 months, it will travel the United States, starting in California.

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The summary of the project commissioned two architectural firms was a truck that caught people’s attention and still create an intimate and private experience for customers.

Nickname ‘Try-On-Truck’, create a mobile lingerie store has everything to do with the True & Co, an online store, without a fixed location in the real world. Inside, there are four tasting rooms, with custom-designed cabinets for storing undergarments.

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One side of the truck is a continuous glass wall on the other, there are a number of convertible folding doors with entrance, seating area and box.

The windows can be covered to provide privacy to customers. The best is that this mobile store does not have the high costs of a fixed store and can be moved to different areas of the city or to other locations.

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“Our aspiration was to create a warm, inviting environment that feels like coming home,” said Lam, a self-described “data geek” who founded the company after a traumatic fitting room experience. “Ironically, the experience of shopping for intimate apparel can be among the least intimate experiences there are.

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“Bra-shopping revolves around an authoritative construct of beauty that creates feelings of inadequacy. With the Try-on Truck,” say the founders, “we wanted to create an experience that’s not only more personal, but leaves women feeling positive and empowered.”

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