Good news for Millan fashion stores: a new Gucci creative hub was born in the heart of Millan, and not just the charming brand in case makes this sound so good as it seems, but also the interior design project behind the scene is truly stunning.
The Caproni aeronautical factory was restored, renovated and refreshed, and this transformation by Piuarch gives the name and home to the new creative and commercial centre for one of the most emblematic Italian fashion brands in the runway. With a glimpse of Piuarch particular sense of contemporary architecture and home decor, Gucci’s hub demonstrates the ability of the Italian interior designer to communicate brand’s identity through its conception of interior design. The building makes a statement for Gucci identity: it has the Gucci face on it, and it celebrates the culture of the brand combining contemporary architecture with the industrial aesthetics that remains from the original Caproni factory building. This interior design project reveals also the vision of the creative director of Gucci, Alessandro Michele Gucci, the face behind Gucci’s position and reference in the world of Italian fashion brands. Have a look in these 10 imagens we selected from Piuarch‘s interior design project, one of the most competitive names in the Italian interior design.
Night view from the outside and the luminous chic interior of Gucci‘s hub: the home decor looks stunning in the former of these industrial sheds.
The dining hall-restaurant space: simply but detail-oriented.
Piuarch didn’t miss the Greenery touch for its interior design project: this is the lounge area and it faces the inner courtyard thanks to the green armchairs that underline the continuous indoor-outdoor relationship.
This is one of the most particular architectonic aspects of Gucci‘s hub: it was made a covered plaza that has full-height rotating panels in order to surprise everyone who passes by and wants to join the happening fashion events.
Gucci will always have Alessandro Michele Gucci face on its home decor: this is the lounge area of the plaza’s entrance.
For the outdoor design we have a view: the central space it’s surrounded by historical buildings of the Caproni aeronautical factory and they obey to the original aesthetics of the building itself.
Ciao! One of the Gucci showrooms created by Alessandro Michele Gucci, his design team and Piuarch to reveal the historical context of Milan. Detail’s like these turned Gucci into a reference in the world of italian fashion brands.
The cortina: this is the pedestrian walkway that leads to the covered plaza and that connects the activities of the Gucci Hub.
This project has a different contemporary identity that reveals the power of Piuarch home decor impact in the projects he leads: it is a showroom, a space for design events and fashion stores, marketing, communication facilities and managerial offices, and it has a great dimension of charm and dialogue history.
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