A new Giorgio Armani boutique will open at 760 Madison Avenue in New York City. The 97,000 square-foot building will not only be Armani’s flagship store but will also hold 19 luxury residences.

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COOKFOX, a New York architecture firm will serve as architect on the project and redesign the new building with the intent to reflect the evolution of the italian brand and to show the reasons why it is the perfect complement to the Upper East Side.

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The current Giorgio Armani at 760 Madison Avenue in New York City

The soon to be developed project is designed to be in harmony with Madison Avenue’s world-famous streetscape while reflecting the history of the district. The new building will include a series of setbacks and outdoor terraces that break up the massing, create definition from the street and provide a visual connection to Central Park.

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Giorgio Armani

New York is one of the world’s major fashion capitals, and Madison Avenue is by definition an iconic luxury location.(…) when I opened my first Giorgio Armani boutique in Manhattan, I chose this exclusive and refined area because it was perfect for the timeless elegance and attention to detail I wanted to communicate. (…) I still believe this place reflects my philosophy and my aesthetic vision. With this special project, I continue the journey I began over ten years ago with my Armani/Casa Interior Design Studio, through which I look for innovative creative solutions that express my personal concept of luxury and refinement, while respecting the local culture and spirit,” said Giorgio Armani. The 84 year old interior design intends to live in the building upon its completion.

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Rick Cook, Principal at COOKFOX also showed extreme confidence in the project “This special project is an opportunity to design a modern home for the next generation of Armani’s presence on Madison Avenue (…) Our approach is to reinterpret the design sensibility of classic Madison Avenue building, like The Carlton House at 21 East 61st Street and 45 East 66th Street, to create a contemporary and iconic residence and retail building for both the Upper East Side Historic District and the Armani brand.

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Rick Cook

The team also includes New York’s premier historic preservation consultants, Higgins, Quasebarth and Partners, and zoning consultants, Greenberg Traurig, LLP,to help ensure that each aspect of the building design will be appropriate for the Upper East Side Historic District. The plan will require approval of the Landmark Preservation Commission. Construction is expected to begin in 2020 and be complete in 2023.

Synonymous with lifestyle and elegance, the Armani/Casa line is linked to the Giorgio Armani luxury universe and, through its Interior Design Studio, provides a service fully tailored towards private individuals and property developers, from the conceptual phase to the supervision of the project execution.

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