One of the most anticipated moments for all interior design lovers has finally been revealed. The Pantone Color of the Year for 2023 is official: say hello to Viva Magenta! For the last two decades, Pantone, the authoritative consultancy, has been selecting the next trendy colour that will be in high demand. Last year’s colour was Very Peri, but the following year’s colour has a very special meaning behind it. Allow us to introduce you to Viva Magenta.
Pantone Colour of the Year
According to Laurie Pressman, Pantone’s vice president, the programme aims to highlight the relationship between colour and culture, and the colours of the year are chosen because they reflect the global culture at a specific point in time.
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See also: Colour of the year – Very Peri
To analyse and forecast trends, it looks at everything from the entertainment and travel industries to technologies, cultural events, and socioeconomic conditions.
Inspired by the Look
Colour of 2023 – Viva Magenta
The colour code for the most fabulous colour of the coming year is Viva Magenta 18-750. “A natural shade descended from the red family and expressive of a new strength signal,” according to the description. Viva Magenta, in other words, is a colour that is strong, empowering, electrifying, boundaryless, audacious, and inclusive.
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The Pantone Color of the Year for 2023 is bold and empowering. It is an animated red that revels in pure joy, encouraging unrestrained experimentation and self-expression, an electrifying and limitless shade that manifests as a stand-out statement. 18-1750 PANTONE Viva Magenta welcomes anyone who shares its zest for life and rebellious spirit. It is an audacious, witty, and all-encompassing colour.
PANTONE 18-1750 Viva Magenta is a hybrid colour that comfortably straddles the physical and virtual in our multi-dimensional world. It is a nuanced crimson-red tone that presents a balance between warm and cool. It’s a carmine red that’s assertive but not aggressive, a carmine red that doesn’t dominate but instead takes a “fist in a velvet glove” approach. PANTONE 18-1750 Viva Magenta is a dynamic red tone capable of driving design to create a more positive future.
Inspired by the look
The meaning behind Viva Magenta
Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends during this year’s Color of the Year selection process. More living things, such as plants, florals, living walls, and restorative outdoor spaces, are being incorporated into our homes. Rediscovering the love of travel, sports, and outdoor recreation after putting them on hold during the pandemic. As a result of the public health crises, Pantone is more cautious about protecting our bodies — we seek to apply and consume trusted life-giving ingredients. All of these lifestyle trends emphasise the strength of natural forces.
The cochineal beetle is the source of Viva Magenta’s organic origins. This insect produces carmine dye, which is one of the most valuable, strongest, and brightest natural dyes. Viva Magenta’s red tone connects us to primordial matter, imbuing us with a primordial signal of strength.
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The Colour of the Year 2023 combines the richness, warmth, and strength of natural matters with the digital world’s rich, open horizons. The end result is a red that broadens our definition of authenticity. The metaverse gives us new ways to express ourselves, and Viva Magenta’s raw fortitude inspires us to do so with confidence and bravery.
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