How many times you dreamt about having a luxury apartment interior? If your answer is yes, the next article is for you. What we have to show you today is nothing less than an exclusive NYC luxury apartment interior, named Visionaire and designed by one of the famous New York interior designers, Cheryl Eisen and Lo Chen from Interior Marketing Group.
Interior Marketing Group, Inc. designs model homes for new developments in NYC. The Visionaire is located in downtown Manhattan and is the first Condominium in NYC to achieve Leadership in Energy and Environmental Design (LEED) Platinum certification. Interior Marketing Group was hired to design a luxurious yet eco-friendly model apartment, without looking overly “organic”.
The design strategy was to create a home that could attract the “uptown buyer” demographic, and to create a feeling of spaciousness in an approximately 1,356 square foot home. INTERIOR MARKETING GROUP creates the feeling of space by applying functionality to every inch of the home, such as adding a floating desk against the large windows, as well as hanging tall mirrors across walls to create an impression of more space and to replicate any light to make rooms even brighter.
Living room inspirations by Interior Marketing Group
Kitchen & Dining room luxury ideas by Interior Marketing Group
The color palettes were mostly neutral, to make it more appealing to potential buyers, with pops of color to draw the eye in, both in pictures and in person. Grass cloth wallpapers in dining, living and master bedroom were discriminately and carefully chosen, those made the walls beautifully textured. Custom round dining banquette, media unit, bar unit, and bed headboards were designed for the unique, functional and neutral look of the space.
Master Bathroom luxury ideas by Lo Chen Design
The results were extremely measurable: the entire line sold out in a matter of weeks, thanks to the model apartment design.
Visionaire technical information
Project Name: The VISIONAIRE- Model Apartment
Design Firm: Interior Marketing Group (www.imgnyc.com)
Client: The Albanese Organization
Designers: Cheryl Eisen (President) & Lo Chen (Lead Designer)
Location: 70 Little West Street, Apt. 27F, New York, 10004
Photographer: Rich Caplan Photography (www.richcaplan.com)
What you need to know about the design studio and designers in charge of Visionaire?
Interior Marketing Group (INTERIOR MARKETING GROUP):
INTERIOR MARKETING GROUP specializes in quickly transforming real state properties and average spaces into jaw-dropping luxury homes that even the most discriminating upscale Buyer will fall in love with.
Our exclusive warehouse of stunning furnishings, eclectic accessories, and original modern art, enable us to create the perfect balance of style, authenticity, and “WOW!” factor required to inspire bidding wars.
Founded in 2007 by real estate agent-turned-stager Cheryl Eisen, INTERIOR MARKETING GROUP has fast become NYC’s leading luxury real estate staging & model home design firm. Drawing from her expertise in selling luxury real estate, Eisen’s unique understanding of what drives Buyers’ decisions to choose one property over another, inspired her to create a more strategic marketing-based approach to staging, which she called “interior marketing”. This strategy has yielded an unprecedented 100% success rate.
Lo Chen specializes in high-end hospitality, residential, and commercial design. Currently, she is doing projects in US, Hong Kong, and Mainland China. Growing up in cosmopolitan Hong Kong, Lo studied Fine Arts in The Chinese University of Hong Kong and further pursued her study of Interior Design in Parsons School of Design. Lo has been with INTERIOR MARKETING GROUP since 2011 working in staging, model homes, and private residence projects.
What did you think about this inspiration interior design by Lo Chen Design?
We take this opportunity to say thanks to Lo Chen for her kindness in forward us all the information about this astonishing and jaw-dropping project.
Photo Credits: Interior Marketing Group
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