What to see in London? Poliform Uk’s flagship store has undergone a complete redesign to its 800 square meter showroom spread over three floors. Well established on one of the most famous streets, Kings Road, it has long been one of the must see showrooms in this area rich with designer brands and design emporiums. Is this one of the places to visit in London soon?

The new project was officially presented in November, in an evening event with the participation of many guests: architects, designers, journalists, international clients. The new features of the showroom include finishes, materials and products.

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There are many new additions to the showroom collections in terms of finishing’s, materials and products. There is the Mad collection, which includes the Mad Chair , Queen and King armchairs and the Mad coffee table  collection designed by Marcel Wanders and presented initially at the London Design Festival.

Other statement pieces of the living area are the Wall System bookcase and the Bristol collection by Architect Jean-Marie Massaud and the wardrobes areas have been redesigned with dressing room areas dedicated to the Senzafine and Ubik wardrobe systems which have been completely renewed with luxurious techno-leathers and glass.

At city’s showroom, designer elements blend in perfectly with the architectural space, bringing to life an image of contemporary elegance that sets the Poliform|Varenna style apart from any other company.

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Designed by the architect Paolo Piva, the space  was first opened in 2002, during London Design Week, and that same year it won the Best Showroom award.