Alidad is truly international and renowned in the Home Decor sector. Persian by birth, he went to school in Switzerland and England. After a science degree from London University, he became Sotheby’s youngest departmental director for Islamic works of art and textiles,then in 1985 he launched Alidad Ltd.
Alidad Ltd offers the last word in bespoke interior design inspiration and decoration for newly built houses, existing period homes, renovation and restoration projects and more.
Whatever Alidad and his interior designers undertake, the input from the client is paramount, he or she is consulted every step of the way. ‘It is important that my client should be involved and be completely happy with the final result.’
His bespoke work is the ultimate in craftsmanship and his unique aesthetic blends a wide spectrum of luxurious materials and a deep art and historical knowledge with timeless restrain.
From Baroque to Neo-classicism, from the European love of chinoiserie to Orientalism restrained or restrained Regency Hollywood glamour , Alidad is equally at home with all of them and blend them seamlessly and harmoniously . His client base range from English aristocracy to Middle Eastern royalty, Russian Oligarchs to international man and women and for each, the designer produces a unique, balanced and tailor-made home.
Alidad has been awarded Best Interior Designer by three highly renown and respected international magazines :World of Interiors, House and Garden and Elle Decoration.
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