The new RED Valentino shop is now open in London and it really is a feast for the eyes, the wonderful shop design uses a palette of pink and mustard yellow in a perfect combination to really pop. This unique shop was designed by French Architect India Mahdavi who is also known for her design of trendy, popular hotspot Sketch Restaurant and Bar.

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Her trademark style can be uniformly seen through the two. Powerful eyecatching colour combinations combined with the interesting shapes and lines of the interior as well as furniture make this shop design eccentric and elegant.

With the RED from RED Valentino standing for Romantic Eccentric Dress, Mahdavi has perfectly encaptured the vision of RED Valentino’s creative director Pierpaolo Piccioli.

Pierpaolo Piccilo said of the shop design concept; “The Intiral idea, together with India, was to create an intimate and emotional space. A metting place that favours dialogue, a virtual and real exchange of ideas.”

The white backdrop of the shop balanced with accents of her signature colour is the perfect combination to create Mahdavi’s favoured texture which in turns brings light into the shop.

Brass is also a strong feature in this shop design. Not only has the shopfront been framed in brass, it has also been included in the light fittings, clothing rails and mirror frames to create a theme and balance tying the interior of the shop together.

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