2016 is almost over, giving space to the new year starts, but before that, discover with us the luxury retailer of this year: Net-A-Porter. Together with Mr Porter, its brother, this fashion brands were elected as Luxury Daily’s 2016 Luxury Retailer of the Year for their introduction of traditionally ecommerce-averse brands to an online audience.
The Luxury Retailer of the Year award was decided based on luxury marketing efforts with impeccable strategy, tactics, creative, executive and results. Selected by the Luxury Daily editorial team and from reader nominations. Judging was based purely on merit.
“In 2016 Net-A-Porter has demonstrated strong growth by showcasing our unparalleled product offering, customer retention rate and service, and our unique content offering as not only an online luxury retailer but a media company,” said Marilyn Webber, global director of marketing at Net-A-Porter. “Our product offering in 2016 championed hero brands such as Gucci and Prada as well as a variety of new contemporary lines to appeal to a new customer base.”
Nothing but net was how Net-A-Porter have enter in luxury ecommerce: convincing brands that previously did not sell online and to give it a try again. This luxury brand define itself has Fashion that Delivers, giving daily fashion trends to all its clients.
To fashion lovers, Net-A-Porter is a true design inspiration: full of the best and most luxury brands in the world, the problem is know what to choose.
“Our efforts to connect with our customer on a personal level and appeal to their everyday lives is integral for the growth of our business.”
“We continue to offer a vast variety of product across categories with exclusive collections, brand collaborations and a ‘wear-now, buy-now’ edit that meets our customers’ needs year round.”
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