In the 2017 AD100 list of the world’s renowned names in the interior design and architecture industry, we find Paul Fortune, a London born, Los Angeles based designer with an undeniable expertise in mixing modern and vintage details. Architectural Digest placed him in the “The Connoisseurs” category which brings together “The sophisticated stylists who know how to curate five-star interiors”.
Based in Los Angeles, the designer is known for having a keen eye for modern interior design and also a keen interest to the past. “We pay attention to history and provenance and then make the project work in the present.” His studio, Fortune Design Studio, exhibits a distinct style and shows off a wide range of projects from commercial to residential. The studio works with a limited number of projects per year, in order to give both the client and the individual design process the full attention they deserve.
Fortune says the secret key to his work is to revisit and update something. ” I can take things from different periods, get different ideas, and sort-of mash them all up.In truth, I don’t really know how I do it: I just have a certain radar and I know what will fit and what won’t fit”, the designer explains.
He finds inspiration in everything surrounding him. “For me it’s just my eye and my taste, it’s every book I’ve read, every film I’ve seen. All those things come into play and then it’s there”, Fortune says and probably this is one of the reasons that make him one of the most famous interior designers in the world.
With his eyes set on the future, this modern interior designer refuses the idea of trends. “They might feel good for a bit, but then you want something more substantial—and what is sustainable and substantial is usually fairly obvious: it’s not groovy or trendy, it is just something that has some longevity and has stood the test of time”.
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