Elie Saab is bringing its red-carpet-ready gowns to London next year with the opening of its first flagship store.

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Located on Bruton Street in the heart of the illustrious Mayfair shopping district, the four-storey boutique will stock the brand’s ready-to-wear, accessories and fragrance lines, as well as housing a haute couture salon.

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The shop is the third stand-alone store for the brand (the other two are in Paris and Dubai) and has been designed by the same architectural design agency, RDAI.

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Meanwhile, the Elie Saab shop in Harrods is also on the move; it will be relocated from the International Designer section to the larger Superbrands area.

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Hollywood’s best-dressed stars rely on Elie Saab’s beautiful gowns for some of the glitziest events of the awards season, with Jessica Chastain, Alicia Vikander and Mila Kunis all stepping out in the house’s designs in the past.

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