{"id":8732,"date":"2017-03-02T09:07:20","date_gmt":"2017-03-02T09:07:20","guid":{"rendered":"https:\/\/www.brabbu.com\/en\/news-events\/?p=8732"},"modified":"2022-07-22T11:45:19","modified_gmt":"2022-07-22T11:45:19","slug":"guccis-new-creative-hub-interior-design-project-piuarch","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/brabbu-news\/projects\/guccis-new-creative-hub-interior-design-project-piuarch","title":{"rendered":"Gucci\u2019s new creative hub interior design project by Piuarch"},"content":{"rendered":"\n
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Good news for Millan fashion stores<\/strong>: a new Gucci<\/strong> creative hub was born in the heart of Millan, and not just the charming brand in case makes this sound so good as it seems, but also the interior design project<\/em><\/strong> <\/a>behind the scene is truly stunning.<\/p>\n

The Caproni aeronautical factory was restored, renovated and refreshed, and this transformation by Piuarch<\/strong> gives the name and home to the new creative and commercial centre for one of the most emblematic Italian fashion brands<\/strong> in the runway. With a glimpse of Piuarch<\/strong> particular sense of contemporary architecture and home decor, Gucci<\/strong>\u2019s hub demonstrates the ability of the Italian\u00a0interior designer to communicate brand\u2019s identity through its conception of interior<\/strong> design<\/strong>. The building makes a statement for Gucci<\/strong> identity: it has the Gucci<\/strong> face on it, and it celebrates the culture of the brand combining contemporary architecture with the industrial aesthetics that remains from the original Caproni factory building. This interior design project<\/em><\/strong><\/a> reveals also the vision of the creative director of Gucci<\/strong>, Alessandro Michele Gucci<\/strong>, the face behind Gucci<\/strong>\u2019s position and reference in the world of Italian fashion brands<\/strong>. Have a look in these 10 imagens we selected from\u00a0Piuarch<\/strong>\u2018s interior design project<\/strong><\/em><\/a>, one of the most competitive names in the Italian\u00a0interior design<\/strong>.<\/p>\n

See also:\u00a0ARCHITECTURE DESIGN: THE BEST PAVILIONS AT EXPO MILANO 2015<\/a><\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

Night view from the outside and the luminous chic interior of Gucci<\/strong>\u2018s hub: the home decor looks stunning in the former of these industrial sheds.<\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

The dining hall-restaurant space: simply but detail-oriented.<\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

Piuarch didn\u2019t miss the Greenery touch for its interior design project<\/strong><\/em><\/a>: this is the lounge area and it faces the inner courtyard thanks to the green armchairs that underline the continuous indoor-outdoor relationship.<\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

This is one of the most particular architectonic aspects of Gucci<\/strong>\u2018s hub: it was made a covered plaza that has full-height rotating panels in order to surprise everyone who passes by and wants to join the happening fashion events<\/strong>.<\/p>\n

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\"Gucci\u2019s<\/a><\/p>\n

Gucci<\/strong> will always have Alessandro Michele Gucci<\/strong>\u00a0face on its home decor<\/strong><\/a>: this is the lounge area of the plaza\u2019s entrance.<\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

For the outdoor design we have a view: the central space it\u2019s surrounded by historical buildings of the\u00a0Caproni aeronautical factory and they obey to the original aesthetics of the building itself.<\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

\nPiuarch<\/strong> gave the personality to the building by adding it these grids of dark metal sunscreens.<\/div>\n

\"Gucci\u2019s<\/a><\/p>\n

Ciao! One of the Gucci<\/strong> showrooms created by Alessandro Michele Gucci<\/strong>, his design team and Piuarch<\/strong> to reveal the historical context of Milan. Detail\u2019s like these turned Gucci<\/strong> into a reference in the world of italian fashion brands<\/strong>.<\/p>\n

\"Gucci\u2019s<\/a><\/p>\n

The cortina: this is the pedestrian walkway that leads to the covered plaza and that connects the activities of the Gucci<\/strong> Hub.<\/p>\n

\"Gucci\u2019s<\/a><\/div>\n

This\u00a0<\/em><\/strong>project has a different contemporary identity that reveals the power of Piuarch<\/strong> home decor<\/strong> impact in the projects he leads: it is a showroom, a space for design<\/strong> events <\/strong>and fashion stores<\/strong>, marketing, communication facilities and managerial offices, and it has a great dimension of charm and dialogue history.<\/p>\n

Want to see more interior design ideas\u00a0from important interior designers and other inspirations? For more italian\u00a0fashion brands <\/strong>and italian interior design\u00a0<\/strong>and home decor<\/b> <\/a>ideas visit us at Pinterest<\/a>.<\/p>\n

See also:\u00a0FACES FROM THE BACKSTAGE OF LONDON FASHION WEEK 201<\/a><\/p>\n\n\n