{"id":854,"date":"2015-07-07T14:11:27","date_gmt":"2015-07-07T14:11:27","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=854"},"modified":"2015-07-07T14:11:27","modified_gmt":"2015-07-07T14:11:27","slug":"living-divani-has-a-temporary-contemporary-store-during-expo-milano-2015","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/interior-design\/living-divani-has-a-temporary-contemporary-store-during-expo-milano-2015","title":{"rendered":"Living Divani has a temporary contemporary store during Expo Milano 2015"},"content":{"rendered":"\n<p>Perfect, harmonious proportions and a feeling of understated luxury: these are the distinguishing features of Living Divani, the dynamic and vibrant design furniture\u00a0company, that has made its trademark of upholstery.\u00a0The design furniture company\u00a0boosts its visibility during <a href=\"http:\/\/www.expo2015.org\/en\" target=\"_blank\" title=\"\">Expo 2015<\/a> by opening a Temporary Store on the ground floor of Torre Velasca.<\/p>\n<p>The dynamic and lively family-run enterprise that has made upholstered furniture its trademark chooses one of the city\u2019s most\u00a0 suggestive\u00a0 and\u00a0 famous\u00a0 buildings and\u00a0 also\u00a0 one\u00a0 of\u00a0 its most\u00a0 well-loved architectural landmarks as a temporary exhibition space to present its collection, underlining the international vocation and strong Milanese character of its design. Torre Velasca, which was subjected to the cultural protection status by the Cultural Heritage Authority in 2011 thanks to its high historical and artistic value, is part of Urban Up, the property requalification project of the Unipol Group aimed at enhancing the value of some of the most important Milan buildings that it owns. In the occasion of Expo 2015, Unipol Group decided to open some part of this\u00a0 building pre-empting the\u00a0 refined and\u00a0 top-quality spirit\u00a0 of the\u00a0 majestic general requalification project of the tower.<\/p>\n<p><a href=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-6.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-856\" src=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-6.jpg\" alt=\"Living Divani has a temporary contemporary store during Expo Milano 2015 6\" width=\"655\" height=\"466\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-6.jpg 655w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-6-300x213.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-6-350x249.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\"><\/a><\/p>\n<p>With its four different settings fit for a dream-house, created with the contribution of <a href=\"http:\/\/www.kerakoll.com\/en\/home?lang=en\" target=\"_blank\" title=\"\">Kerakoll<\/a> for the finishings and\u00a0<a href=\"http:\/\/usa.flos.com\/\" target=\"_blank\" title=\"\">Flos<\/a> for\u00a0 the\u00a0 lighting,\u00a0 the Living Divani Temporary Store Torre Velasca designed by <a href=\"http:\/\/www.lissoniassociati.com\/\" target=\"_blank\" title=\"\">Piero Lissoni<\/a> is\u00a0 a sophisticated contemporary haven, when a neon light sculpture on the ceiling, a tribute to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lucio_Fontana\" target=\"_blank\" title=\"\">Lucio Fontana<\/a>, seems to absorb the energies and tensions of the city, bestowing unexpected moments of relaxing. The first living area introduces visitors to the refined world of Living Divani, playing with the visual cross-reference between the Lipp sofa, a interpretation of the refined capitonn\u00e9 working with the brand\u2019s typical contemporary geometric spirit, and the new Easy Lipp sofa which recaptures the characteristic features and tempering them, like the quilting and the slender metallic leg, moulding the settings with character and lightness.<\/p>\n<p><a href=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-5.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-857\" src=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-5.jpg\" alt=\"Living Divani has a temporary contemporary store during Expo Milano 2015 5\" width=\"655\" height=\"802\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-5.jpg 655w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-5-245x300.jpg 245w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-5-300x367.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-5-350x429.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\"><\/a><\/p>\n<p>The scene is completed with the Plane coffee tables by <a href=\"http:\/\/www.massimomariani.co.uk\/\" target=\"_blank\" title=\"\">Massimo Mariani<\/a> with an oblique slab in solid walnut encased between panels of glass, and the B3 coffee tables by <a href=\"http:\/\/www.victorvasilev.com\/\" target=\"_blank\" title=\"\">Victor Vasilev<\/a>,\u00a0 characterised by its tops placed at different heights that appear to hover in the air and Starsky by <a href=\"http:\/\/www.quincoces-drago.com\/\" target=\"_blank\" title=\"\">David Lopez<\/a> incomes, with stackable circular tops decorated with a delicate motif inlaid. The display setting is finished off with the Inari console table by mist-o, a piece of furniture-sculpture which merges traditional Japanese style with Italian design: an opaque black macro-ideogram which personalizes an area of the house, an office, or a hotel room, creating a refined writing area.<\/p>\n<p><a href=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-4.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-858\" src=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-4.jpg\" alt=\"Living Divani has a temporary contemporary store during Expo Milano 2015 4\" width=\"655\" height=\"802\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-4.jpg 655w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-4-245x300.jpg 245w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-4-300x367.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-4-350x429.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\"><\/a><\/p>\n<p>The second\u00a0 relax\u00a0 environment is\u00a0 dominated\u00a0 by\u00a0 a\u00a0 large Extra soft composition with\u00a0 an\u00a0 informal\u00a0 appearance\u00a0 and\u00a0 soft comfort, where welcoming and cosy elements are placed alongside each other in regular geometries, surrounded by steel sheet Family Lounge coffee tables and Confident armchairs, with their rounded forms, in olive velvet. The third setting, screened by the Off Cut bookshelves designed by <a href=\"http:\/\/www.nathanyongdesign.com\/site\/\" target=\"_blank\" title=\"\">Nathan Yong<\/a> in the new charcoal dyed finishing with glass shelves, offers a lunchtime the area that can also be used as a meeting room with the Wedge table by <a href=\"http:\/\/www.ariklevy.fr\/\" target=\"_blank\" title=\"\">Arik Levy<\/a> in charcoal dyed chestnut wood, whose sculptural base is inspired by the lightness of origami, together with the Maja_D Chairs\/armchairs with a house.<\/p>\n<p><a href=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-3.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-859\" src=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-3.jpg\" alt=\"Living Divani has a temporary contemporary store during Expo Milano 2015 3\" width=\"655\" height=\"663\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-3.jpg 655w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-3-296x300.jpg 296w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-3-300x304.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-3-350x354.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\"><\/a><\/p>\n<p>In the night-time area, the Rod Bed\u00a0 characterised by the headboard in fabric embellished by quilting details and buttons is accompanied by Stilt bedside tables by <a href=\"http:\/\/marcoguazzini.com\/\" target=\"_blank\" title=\"\">Marco Guazzini<\/a> with drawers of different heights and sizes and Moon Bedside tables by mist-o, consisting of two side by side circle that reveals, when open, its internal surfaces. The Track bench by <a href=\"http:\/\/www.quincoces-drago.com\/\" target=\"_blank\" title=\"\">David Lopez Quincoces<\/a> with its basic design embellished by the lively finishings of its legs are accompanied by small sculptures in the form of Gray armchairs here in China red lacquered frames and woven backrest in Scooby with square weavings, alongside the fluid forms of the coffee tables from the Rabbit &amp; the Tortoise Collection designed by <a href=\"http:\/\/studio-juju.com\/\" target=\"_blank\" title=\"\">Studio Juju<\/a>, also varnished in ruby red.<\/p>\n<p><a href=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-1.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-860\" src=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-1.jpg\" alt=\"Living Divani has a temporary contemporary store during Expo Milano 2015 1\" width=\"655\" height=\"392\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-1.jpg 655w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-1-300x180.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-1-350x209.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\"><\/a><\/p>\n<p>Finally, the walls feature the FJU desks by <a href=\"http:\/\/www.kaschkasch.com\/\" target=\"_blank\" title=\"\">khaschisch<\/a> in the new\u00a0 Stone Oak\u00aefinishing, offering a practical workspace that can be closed to free up space whenever you need, creating a wall-mounted container for small objects or a magazine rack. The displays also continue outside the showroom in the square surrounding the tower with an outdoor setting designed by Piero Lissoni and conceived as a temporary public space donated to the city, thus highlighting the three different souls of the <a href=\"http:\/\/www.livingdivani.it\/EN\/Home.aspx\" target=\"_blank\" title=\"\">Living Divani collection<\/a>.<\/p>\n<p><a href=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-861\" src=\"http:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015.jpg\" alt=\"Living Divani has a temporary contemporary store during Expo Milano 2015\" width=\"655\" height=\"802\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015.jpg 655w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-245x300.jpg 245w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-300x367.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2015\/07\/Living-Divani-has-a-temporary-contemporary-store-during-Expo-Milano-2015-350x429.jpg 350w\" sizes=\"(max-width: 655px) 100vw, 655px\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">Perfect, harmonious proportions and a feeling of understated luxury: these are the distinguishing features of Living Divani, the dynamic and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,310],"tags":[7,136,413,410,411,200,409,100,412],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/854"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":1,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/854\/revisions\/862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/855"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}