{"id":69,"date":"2015-06-19T15:57:04","date_gmt":"2015-06-19T15:57:04","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=69"},"modified":"2015-06-19T15:57:04","modified_gmt":"2015-06-19T15:57:04","slug":"interview-with-brabbus-brand-and-design-manager-sara-lanca","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/brabbu-news\/interview-with-brabbus-brand-and-design-manager-sara-lanca","title":{"rendered":"Interview with BRABBU\u2019s Brand and Design Manager Sara Lan\u00e7a"},"content":{"rendered":"\n

In order to know more about BRABBU is knowing the brand\u2019s design manager. Have a look to the interview that Sara allow us to share with you. Know BRABBU design process, since the inspiration until the conception of any product and how Sara and her team manage to continue BRABBU<\/a> to grow\u00a0year after year.<\/p>\n

\"Interview<\/a><\/p>\n

1. Give us a little insight of yours path until arriving to BRABBU.<\/p>\n

I started in 2011 working as a designer at Menina Design Group<\/a>, to which belong brands like Boca do Lobo <\/a>and DelighFULL<\/a>. Through hard work, my dedication started to be noticed, and I became the Brand Manager of BRABBU in the same year and also the responsible for the UK market. In 2002, I worked as a communication designer in a British company, where I also started developing my work as freelancer product designer. Pursuing my taste for product design, I returned to Portugal in 2003, where I graduated in Industrial Design at ESAD Leiria. I was born in 1984, and also studied in Libera Universit\u00e0 di Bolzano and in Kingston University London, where I was also a MA Assistant Teacher<\/p>\n

2. As a brand manager how do you keep the brand\u2019s identity intact?<\/p>\n

We are very aware of BRABBU\u2019s identity and where we want to go and achieve. Therefore, everything is projected considering who we are. A force of nature, intense and fierce.<\/p>\n

\"Interview<\/a><\/p>\n

\u00a0<\/p>\n

3. As a design manager, what is the source of inspiration of your team when conceptualizing a new product?<\/p>\n

BRABBU\u2019s design pieces have the contribution of all the members of the team, therefore when mentioning the designer of certain piece we mention as BRABBU Design Studio. Our team\u2019s inspiration comes from different perspectives. It may come from a random dream, from a recent journey, from music or a movie, from a cultural documentary or simply because of the many things we surround us with in order to be inspired by. The inspiration comes from the ideas and feelings that BRABBU wants its pieces to reflect, so basically our team of designers inspire itself in nature and in the histories and cultures of the world. Furthermore, we are always alert regarding what our audience is looking for.<\/p>\n

\"Interview<\/a><\/p>\n

4. In terms of creativity, in your experience, what should be avoided to stay open to\u00a0endless possibilities?
\nStopping. Maybe for our intensity we do not allow ourselves to stop. Even on empty\u00a0spaces. It\u2019s about forcing yourself. Creativity doesn\u2019t come to yourself freely all the\u00a0times, so sometimes you have to be the one to push it in order to achieve it. It\u2019s about\u00a0having no boundaries in the creation process.<\/p>\n

\"Interview<\/a><\/p>\n

5. It is crucial for a brand manager, to identify herself with her brand. How much do\u00a0you feel related to BRABBU?
\nIt is indeed. And the truth is since I\u2019ve become BRABBU\u2019s manager I adopted more than\u00a0ever BRABBU\u2019s lifestyle. And the truth is that it works and feels very well to me. Being\u00a0fierce is a necessary thing to make a statement and to make things happen. And then,\u00a0BRABBU gave me the chance to travel more around the world, exhibiting the brand, living\u00a0stories and making memories. It is an intense job in a fierce brand.<\/p>\n

\"Interview<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In order to know more about BRABBU is knowing the brand\u2019s design manager. Have a look to the interview that…<\/p>\n","protected":false},"author":2,"featured_media":74,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/69"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":1,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/69\/revisions\/76"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/74"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}