{"id":6568,"date":"2016-06-09T15:44:02","date_gmt":"2016-06-09T15:44:02","guid":{"rendered":"https:\/\/www.brabbu.com\/en\/news-events\/?p=6568"},"modified":"2016-06-09T15:44:02","modified_gmt":"2016-06-09T15:44:02","slug":"launches-customization-make-yourself","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/architecture\/projects-architecture\/launches-customization-make-yourself","title":{"rendered":"launches customization &#8220;Make yourself&#8221;"},"content":{"rendered":"\n<p><em><strong>launches customization \u201cMake yourself\u201d<\/strong><\/em><\/p>\n<p>It is not the first time a famous brand focuses on customizing. But the famous brand Gucci believes this will be a growing trend in fashion and invest in the continuation of this trend including other products on their own collection.<\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/interior-design\/even-more-luxurious-reopened-the-ritz-hotel\" target=\"_blank\" title=\"\">SEE ALSO:\u00a0EVEN MORE LUXURIOUS: REOPENED THE RITZ HOTEL<\/a><\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/1-2.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6579\" src=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/1-2.jpg\" alt='launches customization \"Make yourself\"' width=\"640\" height=\"320\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/1-2.jpg 640w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/1-2-300x150.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/1-2-350x175.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p>The future of fashion is in the individualization of the product as shown in the Italian fashion house Gucci launched a new customization service \u201d Make yourself \u201d that lets you turn your luxury handbags Dionysus in even more personal and unique objects.<\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/2-2.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6580\" src=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/2-2.jpg\" alt='launches customization \"Make yourself\"' width=\"640\" height=\"377\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/2-2.jpg 640w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/2-2-300x177.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/2-2-350x206.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p>The initiative was inspired by the philosophy of creative director Alessandro Michele, who through DIY service (Do It Yourself), encourages the customers of the brand to express themselves by customizing their bags with ultra-colored embroidered and decorated with metal or Swarovski crystals details.<\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/3-2.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6581\" src=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/3-2.jpg\" alt='launches customization \"Make yourself\"' width=\"640\" height=\"372\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/3-2.jpg 640w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/3-2-300x174.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/3-2-350x203.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p>The choice of gifts includes animal motifs and plants such as butterflies, roses, peonies, hearts, bees, snakes, stars etc. There are multiple reasons available. The DIY service was launched on 25 May at the Gucci store in Via Montenapoleone in Milan, and soon will be extended to other brand stores worldwide.<\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/4-2.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6582\" src=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/4-2.jpg\" alt='launches customization \"Make yourself\"' width=\"640\" height=\"286\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/4-2.jpg 640w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/4-2-300x134.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/4-2-350x156.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p>Gucci also announced that in the future your customers can also customize pieces of clothing and shoes so that they can have exclusive pieces.<\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/6-2.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6584\" src=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/6-2.jpg\" alt='launches customization \"Make yourself\"' width=\"640\" height=\"464\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/6-2.jpg 640w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/6-2-300x218.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/6-2-350x254.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p>For simple models, customers have a choice of four skins (crocodile, ostrich, python and leather \u201cMoon\u201d) and the color palette includes 18 tones. The letters can be embellished with Swarovski crystals. Although the goal of the DIY initiative is to allow customers to express themselves individually, the materials, detailing and decoration are meant to evoke the Michele view. This is a way for customers become co-creators with the creative director of Gucci. This is luxury!<\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/5-2.jpg\" title=\"\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6583\" src=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/5-2.jpg\" alt='launches customization \"Make yourself\"' width=\"640\" height=\"640\" srcset=\"https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/5-2.jpg 640w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/5-2-150x150.jpg 150w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/5-2-300x300.jpg 300w, https:\/\/www.brabbu.com\/en\/news-events\/wp-content\/uploads\/2016\/06\/5-2-350x350.jpg 350w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<p><a href=\"https:\/\/www.brabbu.com\/en\/news-events\/architecture\/iconic-design-xtu-architects-completed-la-cite-vin-bordeaux\" target=\"_blank\" title=\"\">SEE ALSO:\u00a0ICONIC DESIGN: XTU ARCHITECTS COMPLETED \u2018LA CIT\u00c9 DU VIN\u2019 IN BORDEAUX<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">launches customization \u201cMake yourself\u201d It is not the first time a famous brand focuses on customizing. But the famous brand&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[2491,2492,2494,2021,2490,757,2489,1173,2493],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/6568"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=6568"}],"version-history":[{"count":1,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/6568\/revisions"}],"predecessor-version":[{"id":6587,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/6568\/revisions\/6587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/6586"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=6568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=6568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=6568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}