{"id":6277,"date":"2016-05-04T15:26:59","date_gmt":"2016-05-04T15:26:59","guid":{"rendered":"https:\/\/www.brabbu.com\/en\/news-events\/?p=6277"},"modified":"2016-05-04T15:26:59","modified_gmt":"2016-05-04T15:26:59","slug":"lingerie-shop-innovates-with-very-different-store","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/brabbu-news\/projects\/lingerie-shop-innovates-with-very-different-store","title":{"rendered":"Lingerie shop innovates with a very different store"},"content":{"rendered":"\n

Lingerie shop\u00a0innovates with a very different store<\/strong><\/em><\/p>\n

The American brand of underwear San Francisco-based True & Co decided to innovate with a mobile store that can be taken anywhere and be parked on the street.<\/p>\n

SEE ALSO:\u00a0THE NEW CONCEPT STORE AND CAF\u00c9 JAIME BERIESTAIN<\/a><\/p>\n

\"Lingerie<\/a><\/p>\n

The truck is built with four heated dressing rooms, foldout origami doors, built-in trays to hold the assortment and seating. The 24-by-8-foot mobile shop is built of glass, wood and steel, and was custom-built by Popshopolis and designed by Spiegel Aihara Workshop and Mobile Office Architects. For the next 12 months, it will travel the United States, starting in California.<\/p>\n

\"Lingerie<\/a><\/p>\n

The summary of the project commissioned two architectural firms was a truck that caught people\u2019s attention and still create an intimate and private experience for customers.<\/p>\n

Nickname \u2018Try-On-Truck\u2019, create a mobile lingerie store has everything to do with the True & Co, an online store, without a fixed location in the real world. Inside, there are four tasting rooms, with custom-designed cabinets for storing undergarments.<\/p>\n

\"Lingerie<\/a><\/p>\n

One side of the truck is a continuous glass wall on the other, there are a number of convertible folding doors with entrance, seating area and box.<\/p>\n

The windows can be covered to provide privacy to customers. The best is that this mobile store does not have the high costs of a fixed store and can be moved to different areas of the city or to other locations.<\/p>\n

\"Lingerie<\/a><\/p>\n

\u201cOur aspiration was to create a warm, inviting environment that feels like coming home,\u201d said Lam, a self-described \u201cdata geek\u201d who founded the company after a traumatic fitting room experience. \u201cIronically, the experience of shopping for intimate apparel can be among the least intimate experiences there are.<\/p>\n

\"Lingerie<\/a><\/p>\n

\u201cBra-shopping revolves around an authoritative construct of beauty that creates feelings of inadequacy. With the Try-on Truck,\u201d say the founders, \u201cwe wanted to create an experience that\u2019s not only more personal, but leaves women feeling positive and empowered.\u201d<\/p>\n

SEE ALSO:\u00a0TECHNOLOGY AND DESIGN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lingerie shop\u00a0innovates with a very different store The American brand of underwear San Francisco-based True & Co decided to innovate…<\/p>\n","protected":false},"author":2,"featured_media":6283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/6277"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=6277"}],"version-history":[{"count":3,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/6277\/revisions"}],"predecessor-version":[{"id":6286,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/6277\/revisions\/6286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/6283"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=6277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=6277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=6277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}