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<\/a><\/p>\nThe building\u2019s entrance will feature full-height transparent sliding doors, echoing the firm\u2019s design for the Garage Museum of Contemporary Art in Moscow, completed last year. OMA is also using a huge sliding door for The Factory theatre and Arts venue in Glasgow, Scotland.<\/p>\n
SEE ALSO:\u00a0TESSA KENNEDY \u2013 BRITAIN\u2019S BOLDEST INTERIOR DESIGNER<\/a><\/strong><\/p>\n The rest of the existing exterior shell of the Alserkal Avenue project will be wrapped with a spray-on concrete.\u00a0Inside, four eight-metre-high moveable walls will rotate and slide to allow for different configurations depending on the type of event.<\/p>\n OMA were brought on board to design the space in order to provide the area with a \u201chome\u201d for cultural events and to encourage more creative talent to gravitate towards the avenue.<\/p>\n \u201cWe selected OMA to design our new project space because they share our commitment to bold ideas and experimentation,\u201d said Abdelmonem Bin Eisa Alserkal, Founder of Alserkal Avenue.<\/p>\n \u201cTheir design provides us with a new home for arts and culture programming, and enables us to take even greater risks as we look towards the future,\u201d he added.<\/p>\n \n<\/p>\n Alserkal Avenue is located in the Al Quoz neighbourhood, which is becoming one of the region\u2019s foremost arts and culture districts.<\/p>\n Since the avenue was established in 2007, it has become home to a community of contemporary art galleries and alternative art spaces, as well as design, media and industrial studios.<\/p>\n \u201cWe are witnessing growing demand from the international art scene within the regional arts landscape,\u201d said director of Alserkal Avenue Vilma Jurkute. \u201cAlserkal Avenue has always pushed the potential for the art scene; the space will offer a new opportunity to facilitate a closer dialogue between east and west while strengthening the infrastructure for the arts locally.\u201d<\/p>\n The United Arab Emirates city is currently undergoing a wave of development\u00a0following its recovery from the 2008 financial crisis, and in the space of three years\u00a0has started two annual trade fairs, opened a dedicated design district and hosted its inaugural design week.<\/p>\n Cyril Zammit, director of design for Art Dubai \u2013 the organisation that has spearheaded the series of new design fairs and festivals in the city \u2013 has ambitious plans to make the design week bigger than its equivalent in London by the time Dubai hosts the 2020 Expo, less than five years away.<\/p>\n \u201cDubai Design Week is a response to an increasing presence and role of design in the city, as part of a wider cultural development,\u201d said Zammit.<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n