{"id":4846,"date":"2016-01-22T15:08:21","date_gmt":"2016-01-22T15:08:21","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=4846"},"modified":"2016-01-25T11:13:30","modified_gmt":"2016-01-25T11:13:30","slug":"maison-objet-news-worldwide-luxury-hotels-reda-amalou","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/events\/maison-objet-news-worldwide-luxury-hotels-reda-amalou","title":{"rendered":"Maison & Objet News: worldwide luxury hotels by Reda Amalou"},"content":{"rendered":"\n

Maison & Objet Paris 2016<\/strong><\/a>\u00a0, the\u00a0biggest international furniture trade show just started! Today BRABBU shares with you one of biggest duos in hospitality industry<\/a><\/em><\/strong>, more precisely in luxury hotels decoration\u2026The duo of R\u00e9da Amalou and Stephanie Ledoux, founders of a french architecture studio<\/a><\/strong>, AW2, brilliantly develop their expertise in international luxury hotels<\/a><\/strong>. As they said it\u2019s all about \u201cthe process raher than a style\u201d. See below all the Maison & Objet News.<\/strong><\/em><\/p>\n

\"Maison<\/a><\/p>\n

The Phum Baitang five-star hotel in Cambodia and the \u00c0ni Villas boutique-hotel in Sri Lanka have both just opened as has a private home in Corsica. And R\u00e9da Amalou is off again to visit a location in Vietnam, attend a design meeting in Morocco and put the finishing touches on the Sri Lankan project. The architect, who co-founded the Parisian design agency AW2 Architecture Workshop with St\u00e9phanie Ledoux, is a frequent flyer. And for good reason : the studio works in every latitude and realizes 70% of its sales internationally in 30 different countries. \u201cWe don\u2019t do an identifiable, signature architecture that can be recognized everywhere in the world. Our approach is more a process than a style. We confront different cultures to reinvent them in an architectural space\u201d explains Amalou, a cosmopolitan fifty-something who studied at East London University in Great Britain.<\/p>\n

See also: Maison & Objet News Paris 2016 \u2013 BRABBU unveiled first booth images<\/a><\/strong><\/p>\n

\"Maison<\/a><\/p>\n

The key words of this process: context and space. The study of a location\u2019s topography, climate and natural environment plus doing an inventory of local techniques and materials helps nourish an understanding of the context that \u201cbrings out an idea and anchors it locally\u201d. Thus, on a flat terrain surrounded by rice paddies, the Phum Baitang building and its interior design takes inspiration from the vernacular architecture of traditional Cambodian villages. Wood, terracotta and straw roofs, bamboo wall coverings, tree-trunk furniture \u2026 all refer to the Khmer culture and give rhythm to the sensory experience. The timeless location is humbly diluted into the beautiful landscape. \u201cOur challenge is to never repeat a model. We develop a unique, formal language for each project. We think of haute couture since, with each venture, we try to create something new and surprising to go beyond the initial request\u201d, notes R\u00e9da, who has a great capacity for listening.<\/p>\n

\"ebook-paris-750\"<\/a><\/p>\n

\"Maison<\/a><\/p>\n

The architects\u2019 global approach extends from architecture to interior and furniture design, like the brass rod and wood chairs they designed for the Sri Lankan project. Since its creation in 1997, the studio has been juxtaposing scales : \u201cWe design large-scale buildings, create interiors and design furniture\u201d. The Franco-Vietnamese hospital in H\u00f4 Chi Minh City, the French Lyc\u00e9e in Amman, Jordan or a luxury boutique for Patek Philippe watches in London \u2026 plus furniture. Each project applies the same attention to materials, skills and details as in the luxury world.<\/p>\n

See also: Paris Deco Off 2016 countdown has begun<\/a><\/strong><\/p>\n

\"Maison<\/a> \"Maison<\/a>
\nThis method has proven itself. AW2 has won prizes for excellence. According to Cond\u00e9 Nast Traveler, the Nam Hai Six Senses Con Dao is one of the world\u2019s best hotels. And projects continue to pour in: six to eight openings are programmed this year in Morocco, Oman, Switzerland and the Caribbean. Their dream ? \u201cCreate a museum, a project that will offer us spatial freedom.\u201d<\/p>\n

Don\u2019t loose any of Maison & Objet News here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Maison & Objet Paris 2016\u00a0, the\u00a0biggest international furniture trade show just started! Today BRABBU shares with you one of biggest…<\/p>\n","protected":false},"author":2,"featured_media":4852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[523,13],"tags":[1972,1482,1973,299,1962,1974],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/4846"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=4846"}],"version-history":[{"count":7,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/4846\/revisions"}],"predecessor-version":[{"id":4973,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/4846\/revisions\/4973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/4852"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=4846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=4846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=4846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}