{"id":4159,"date":"2015-12-20T02:05:43","date_gmt":"2015-12-20T02:05:43","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=4159"},"modified":"2015-12-20T02:05:43","modified_gmt":"2015-12-20T02:05:43","slug":"arper-launches-its-new-nyc-showroom-soho","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/interior-design\/arper-launches-its-new-nyc-showroom-soho","title":{"rendered":"Arper launches its new NYC showroom in Soho"},"content":{"rendered":"\n

Arper\u00a0<\/strong>debuts its flagship showroom in New York City<\/a><\/strong> in a 350 square meter loft in Soho.\u00a0Housed in a historic building dating back to 1904 the sprawling second-floor space features giant windows and ample sunlight. Through the vast windows, one can see sides of the imposing columns that decorate historic facade, adding a layer of texture to the otherwise minimal interior design<\/a>. <\/strong>With this NYC showroom<\/strong><\/em>, you have more things to do in NY<\/strong> options!<\/p>\n

\"Arper<\/a><\/p>\n

New York-based architect Solveig Fernlund was responsible of the architecture<\/strong><\/a> and interior design of the space.\u00a0Barcelona-based Lievore Altherr Molina, long-time collaborators of Arper, involved in the design of most of the product collections, was the creative director in charge of the furniture display.<\/p>\n

\u00a0\"Arper<\/a>\n<\/div>\n

Arper will showcase its Kinesit <\/strong>task chair, the company\u2019s successful\u00a0Catifa <\/strong>collections and Parentesit <\/strong>acoustical panels, all designed by Lievore Altherr Molina. The Steeve <\/strong>sofa by Jean-Marie Massaud,Cross <\/strong>table by Fattorini+Rizzini+Partners, Pix <\/strong>ottomans and tables by Ichiro Iwasaki, Nuur <\/strong>table by Simon Pengelly and Juno <\/strong>chair by James Irvine. Due to its \u201csoft tech\u201d approach in product design, even Arper\u2019s most technical pieces, like Kinesit, employ an intuitive built-in technology hidden out of sight to ensure its beauty and simplicity.<\/p>\n

Related <\/strong>to:\u00a0MOOOI OPENS NEW SHOWROOM IN NYC<\/a><\/strong><\/p>\n

Arper NYC in the words of architect Solveig Fernlund: \u2018The concept for the showroom<\/strong><\/a> design was to articulate the original architecture of the space as much as possible. Columns, flooring, plaster walls and ceilings were restored and the space was opened up to create a showroom \/ gallery<\/a><\/strong> that feels both expansive and intimate. Three sets of floating translucent fabric panels divide the space into four rooms each revealing views beyond while also creating intimacy allowing the furniture to be experienced individually as well as part of a bigger whole.\u2019<\/p>\n

<\/div>\n
\"Arper<\/a><\/div>\n
\u00a0Jeannette Altherr of Lievore Altherr Molina describes the collaboration for Arper NYC showroom<\/em>: \u2018We wanted to work with Solveig because we see a similar approach, or connections in her work and Arper\u2019s product philosophy: a sensous simplicity, using just as much elements as needed. The result are spaces reduced to its essence, that feel serene, effortless and naturally in balance, and allow you to experiment the space from your personal perspective rather then through a dominating author signature<\/a>. This is for us the ultimate sophistication \u2013 and just the architecture partner we wanted for the NY showroom. Will be Arper your contract furniture choice?<\/div>\n
\"Arper<\/a><\/div>\n
<\/div>\n
\u201cNorth America is becoming increasingly important for our company as we continue to develop our operations here,\u201d said Claudio Feltrin, Owner and CEO of Arper. \u201cWe want the New York City space to not only show our furniture<\/a>, but to also serve as a place for Arper to collaborate with designers surrounded by comfort and beauty,\u201d he added.\u00a0The showroom will house the offices of Arper USA, overseeing the company\u2019s operations in North America, including a new operational hub in High Point, North Carolina. How many New York shops you know with the same Arper\u00a0status quo?<\/em>\n<\/div>\n

\"Arper<\/a><\/p>\n

Related to:\u00a0THINGS TO DO AT MANHATTAN \u2013 VISIT NEW TOM DIXON \u2018S SHOWROOM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Arper\u00a0debuts its flagship showroom in New York City in a 350 square meter loft in Soho.\u00a0Housed in a historic building…<\/p>\n","protected":false},"author":2,"featured_media":4167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,310],"tags":[1795,1798,1799,1796,1800,623,1797],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/4159"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=4159"}],"version-history":[{"count":20,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/4159\/revisions"}],"predecessor-version":[{"id":4298,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/4159\/revisions\/4298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/4167"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=4159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=4159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=4159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}