{"id":4126,"date":"2015-12-04T16:58:47","date_gmt":"2015-12-04T16:58:47","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=4126"},"modified":"2017-07-11T14:26:38","modified_gmt":"2017-07-11T14:26:38","slug":"londons-new-chanel-luxury-boutique-designed-peter-marino","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/interior-design\/londons-new-chanel-luxury-boutique-designed-peter-marino","title":{"rendered":"London\u2019s new Chanel Luxury boutique designed by Peter Marino"},"content":{"rendered":"\n

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Behind its stucco heritage listed facade, over the past year and a half Chanel<\/a> <\/em><\/strong>has quietly undertaken the ground-up gutting of its London<\/strong> horology and fine jewellery boutique.\u00a0Some six years in the planning, and overseen down to the placement of the last sheath of wheat by Peter Marino<\/strong> himself, the complete transformation sees the former boutique\u2019s one floor of retail space bolstered to three, and lavished from floor-to-ceiling with a golden gleam.<\/p>\n

SEE ALSO:\u00a0PANTONE COLOR OF THE YEAR 2016 \u2013 BRABBU FURNITURE TRENDS<\/a><\/strong><\/p>\n

\"London\u2019s<\/a><\/p>\n

Comprising 234.5 sq m of retail area over three floors, the 418 sq m revamped boutique (including offices) has more than doubled the size of the previous jewellery store, which opened at the same spot in 1997. Several distinct areas feature interiors inspired by the details of Chanel\u2019s famed apartment that have become part of the brand\u2019s iconography. These include large golden lion heads proudly keeping guard over spectacular displays of pearls and diamonds; gilded wheatsheaf mirrors and sconces; and crystal balls and chandeliers which reflect Gabrielle\u2019s belief in the stone\u2019s healing powers.<\/p>\n

\"London\u2019s<\/a><\/p>\n

More like a sumptuous boutique hotel than retail space<\/strong>, the store is furnished with a mixture of antiques sourced from around the world, specially-commissioned contemporary art and bespoke pieces. On the ground floor, which showcases the latest fine jewellery and watch collections, walls are lined with 12 leaves of a Qing Dynasty coromandel screen \u2013 a signature of Chanel\u2019s Parisian abode \u2013 while a cosy seating area centres around a red antique marble fireplace. Floors throughout are laid with vintage Oriental rugs or custom-designed carpets designed in keeping with house codes, such as their signature tweed and iconic art deco motifs.<\/p>\n

\"London\u2019s<\/a><\/p>\n

This townhouse\u2019s grand environs \u2013 from its tufted \u2018tweed\u2019 carpets to its smooth suede walls \u2013 are so sumptuous that even the megawatt jewellery on show seems perfectly at home dotted between the address\u2019 contemporary artworks, gilt 18th century Venetian mirrors, 19th century Chinese rugs and antique Louis XV chairs.\u00a0Nodding to Mademoiselle Chanel\u2019s Rue Cambon apartment, a crystal ball sits atop the founder\u2019s preferred scroll-armed coffee table, while Coromandel screens from the Qing Dynasty (dating back to 1671) have been fixed to the ground floor\u2019s walls, just as they are appointed in Coco Chanel\u2019s private residence.<\/p>\n

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But antiques aside, the boutique\u2019s design centrepiece is Goossens\u2019 \u2018bijoux espace\u2019 rock crystal and bronze staircase. The balustrade, which joins the two main salons, was made entirely by hand, and encircles the store\u2019s bespoke glass lift. The house\u2019s relationship with Goossens\u2019 studio dates back to founder Robert Goossen\u2019s work with Coco Chanel, while the business itself was acquired by Chanel in 2005.<\/p>\n

\"London\u2019s<\/a><\/p>\n

With so much of London\u2019s fine jewellery district currently under construction (De Grisogono is working with David Collins Studio and Van Cleef & Arpels with Jouin Manku), what is crystal clear is that Chanel<\/strong><\/em> has set the design bar in solid gold here.<\/p>\n

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