{"id":3099,"date":"2015-10-19T12:10:19","date_gmt":"2015-10-19T12:10:19","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=3099"},"modified":"2015-10-19T13:10:23","modified_gmt":"2015-10-19T13:10:23","slug":"louis-vuitton-uk-last-fashion-show-event-of-lvseries3","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/events\/louis-vuitton-uk-last-fashion-show-event-of-lvseries3","title":{"rendered":"Louis Vuitton UK: last fashion show event of LVSeries3"},"content":{"rendered":"\n

What happened at London this weekend? Louis Vuitton UK, gave a\u00a0modern and unexpected reinterpretation of a fashion show, where #LVSeries3 invited visitors to discover Nicolas Ghesqui\u00e8re\u2019s inspirations<\/a><\/strong> for his third\u00a0ready-to-wear show as the brand\u2019s Artistic Director for women\u2019s collections. In simple terms, this was a showcase of Ghesqui\u00e8re\u2019s creative process and influences \u2013 and the means by which he arrived at a completed collection. But, this was far from your usual \u201cmood board<\/a><\/strong>\u201d.\u00a0Louis Vuitton UK invited you to\u00a0stepping into \u201cThe Matrix\u201d or \u201cTRON\u201d, for an insight into the inner working of a brilliant and incredibly intense creative mind, and the way in which his vision is translated into reality from the making through to advertising campaigns.<\/p>\n

\"Louis<\/a><\/p>\n

\"Louis<\/a><\/p>\n

The\u00a0exhibition took place\u00a0within the shell of Frederick Gibberd\u2019s Brutalist 180 Strand building in London, conceived in collaboration with set designer\u00a0Es Devlin.\u00a0Ghesqui\u00e8re first approached Devlin in 2014 to design the show for his third collection, which was held at Frank Gehry\u2019s yet-to-be-unveiled Fondation Louis Vuitton building.<\/p>\n

Related: Places to visit in London-a lifetime experience in this luxury apartment<\/strong><\/a><\/p>\n

\u00a0<\/p>\n

\"Louis<\/p>\n

Working closely with Ghesqui\u00e8re from the start of each collection, she has designed each show since, and translated those sets and the stories behind the collections into the touring Series exhibitions. Beginning with a reimagining of the geodesic dome show space, the exhibition immediately lead into the mind of Ghesqui\u00e8re, and \u2013 as you might imagine \u2013 it\u2019s a fairly overwhelming experience.<\/p>\n

\"Louis<\/a><\/p>\n

\"Louis<\/a><\/p>\n

Here,\u00a0the room spins while models, luxury bags, images\u00a0and interviews emanate from a large central trunk onto the curved walls. In the next room the visitors are invited to\u00a0experience a direct view of an\u00a0artisan\u2019s desk while time and space whizz past you. Another room replicates the interior of the catwalk, where the life-size models shown on\u00a0digital screens\u00a0kept marching towards us\u00a0over and over again. The laser rooms showcased how\u00a0leather is laser-cut for the accessories, while in the room that followed\u00a0we watched two craftsmen from Paris assemble LV\u2019s luxury\u00a0articles in front of our eyes. There was an all white accessory room, a glass walk in robe that made me consider selling a limb in exchange for just one tiny corner of it, culminating in a\u00a0large\u00a0industrial lounge overlooking the Thames and boasting a wall of Vuitton stickers the crowds when nuts for (because they were free \u2013 and we all know things are always way better when\u00a0they are free, no?)<\/p>\n

\"Louis<\/a><\/p>\n

So what we can learn from all this? Louis Vuitton UK and its #LVSeries3 forms\u00a0part\u00a0of a wider trend of luxury houses\u00a0showcasing their fashion brands in exhibitions (remember Chanel\u2019s Little Black Jacket, for example?) By staging\u00a0a show in an independent space outside of their store,\u00a0Louis Vuitton have once again positioned themselves at the\u00a0intersection of\u00a0art of design, giving their the brand the powerful ability to inspire, rather than just sell. In doing so,\u00a0they\u00a0also engaged with people who might not otherwise ever\u00a0step foot in a Louis Vuitton store. And that, my friends, is the nugget\u00a0I hope we can all take away from this \u2013 major\u00a0cleverness on\u00a0multiple levels.<\/p>\n

Now, after this kind of fashion show promoted by Louis Vuitton UK, whats on in London this weekend?<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

What happened at London this weekend? Louis Vuitton UK, gave a\u00a0modern and unexpected reinterpretation of a fashion show, where #LVSeries3…<\/p>\n","protected":false},"author":2,"featured_media":3101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[1456,1454,1458,1460,1459,1453,1455,1461,1457],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/3099"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=3099"}],"version-history":[{"count":3,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/3099\/revisions"}],"predecessor-version":[{"id":3110,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/3099\/revisions\/3110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/3101"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=3099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=3099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=3099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}