{"id":2264,"date":"2015-09-17T12:30:50","date_gmt":"2015-09-17T12:30:50","guid":{"rendered":"http:\/\/www.brabbu.com\/en\/news-events\/?p=2264"},"modified":"2015-09-16T13:55:38","modified_gmt":"2015-09-16T13:55:38","slug":"beatwoven-premiers-for-the-first-uk-launch-at-decorex-2015","status":"publish","type":"post","link":"https:\/\/www.brabbu.com\/en\/news-events\/events\/beatwoven-premiers-for-the-first-uk-launch-at-decorex-2015","title":{"rendered":"BeatWoven premiers for the first UK launch at Decorex 2015"},"content":{"rendered":"\n

One of the most awaited debuts at Decorex 2015 <\/a>(London Design Festival) is BeatWoven,\u00a0a multi-award-winning label, striking a unique chord in the prestige interior design market and on a mission to bring music visually into our lives in a beautifully executed way. Its woven luxe fabrics sit at the inter-section of craft, art and design, by using its pioneering bespoke technology to reveal the unseen geometrics created by music which are fused with the traditional geometrics of woven textiles; allowing music to have its visual place in our interior story.<\/p>\n

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Related: Decorex 2015 \u2013 The Complete Seminar Programme<\/a><\/strong><\/p>\n

Selected and quoted as \u201cOne of THE names in British craft today\u201d by Corinne Julius for Future Heritage 2014, Nadia-Anne Ricketts, the founder and creative vision behind BeatWoven, is returning to Decorex to launch two body of works. The \u2018DreaMelody: Patterns in Play\u2019 collection consists of four visually fresh, but finely woven fabrics, translated from British pop classics and in collaboration with Harrods, naming her as one of their \u2018Rising Stars\u2019. As part of this collection, the worlds first BeatWoven Musical Chair will be presented. A 1900\u2019s slipper chair salvaged and re-upholstered with fabric created by translating the worlds iconic classic \u2018Lucy in the Sky with Diamonds\u2019 by The Beatles.<\/p>\n

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\u2018Riff: Tone: Beat\u2019, the second part of BeatWoven\u2019s \u2018Patterns in Play\u2019 series translates timeless American jazz songs \u2013 in celebration of Frank Sinatra\u2019s 100th anniversary \u2013 into luxurious textiles that excite the senses. Wools, silks and copper yarns are mixed with a cashmere finish perfect for adding to those atmospheric interior stories including warm tones, natural textures; whiskey on the rocks with a slice of zest.<\/p>\n

Related: Decorex 2015 News \u2013 Casamance New Collection, Acajou<\/a><\/strong><\/p>\n

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To create the fabrics, songs are played through the bespoke BeatWoven technology in order to literally translate the audio patterns into woven patterns that are woven using a jacquard loom. The design team edit the pattern to ensure its artistic integrity \u2013 some of the patterns are left completely untouched, while some have their most aesthetically pleasing elements carved out then repeated, scaled or looped to create a sublime graphic tribute to a much-loved piece of music.<\/p>\n

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Each collection offers trade fabric by the metre, so the creatively inclined can work their own magic on the textiles to add to their interior projects. Cushions are available in small or large sizes to work in perfect harmony with an existing interior. BeatWoven will be offering commission services also at Decorex 2015<\/a>, to create more personalised and site specific projects.<\/p>\n

At London Design Festival, BeatWoven will exhibit on Decorex 2015<\/a> \u2013\u00a0booth A69.<\/p>\n

Related: Designjunction at London Design Festival 2015<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most awaited debuts at Decorex 2015 (London Design Festival) is BeatWoven,\u00a0a multi-award-winning label, striking a unique chord…<\/p>\n","protected":false},"author":2,"featured_media":2300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,43],"tags":[7,1019,524,1158,201,367,197,925],"_links":{"self":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/2264"}],"collection":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":3,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2307,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media\/2300"}],"wp:attachment":[{"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brabbu.com\/en\/news-events\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}